In 1996, Chamela began the dream of being a brand with a young and fresh style, only with the line of underwear for women.The entrepreneurial mentality of the creators have driven CHAMELA to have different product lines such as: Workout (sports), Mar (swimwear) and Mood (underwear and relax). A mixture of sensuality, innovation, functionality, with exclusive and avant-garde designs, expressing the essence of the brand towards a global woman. During all this time, CHAMELA has been characterized by guaranteeing the good quality of its products and the accessibility of its prices, this has allowed it to captivate a broad international market, making presence in more than 20 countries, fashion fairs, such as, Intermoda Guadalajara , Curve Expo New York, and Colombiamoda Medellin, also in major chain stores nationwide, department stores, specialty boutiques, multibrand store ; we currently have 9 own stores, online store and sales by catalog.
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