Lonely is an Auckland-based design house that celebrates the strength and individuality of women and creates lingerie and clothing that embraces and empowers them. Inspired by the women who wear it, each Lonely collection is part of an ongoing conversation that maintains a consistent design ethos committed to outstanding comfort, unique signature silhouettes, and custom prints and fabrications. Fostering a sense of positive body image and freedom of expression, Lonely eschews conventional marketing, bringing its collections to life via the Lonely Girls Project, a journal featuring women around the world from all walks of life captured wearing Lonely, their way.
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