Millenials power!

18 June 2018

Attracting millennial customers is no easy matter but these three lingerie and swimwear brands are sure to catch their eye!

RVCA

RVCA is a Californian brand, inspired by a combination of art and surfing

The RVCA brand was created by two men: brand founder, Pat Tenore, and Conan Hayes, a professional surfer, with a career chasing waves in Hawaii. Together, the two collaborators dreamt up an artistic brand, designed for board-sports fans, whether on or off the water, surfers and skaters. With a background in the street art scene, the RVCA brand continues to produce garments, of course, but is also involved in presenting contemporary art exhibitions in the US. In 2010, RVCA was bought by Australian giant, Billabong, offering access to its international distribution network.

RVCA apparel features an arty, sportswear and streetwear vibe. Stylish and understated, as well as a little eccentric, the Californian brand produces clothing for men and women of all ages.

Bohodot Barcelona

An invitation for a Mediterranean summer, full of adventures…

Discover the Spanish brand, Bohodot Swimwear, and its fashion-forward, original and exclusive designs.

Dynamic and trend-conscious, the Bohodot woman knows exactly who she wants to be. She dares to wear new shapes of swimsuit that show off her figure, bikinis with plunging necklines and feminine cuts.

Garments are 100% Made in Barcelona, manufactured using a wide range of fabrics, including new materials featuring cotton and satin effects.

With their definite summer vibe, these sun-drenched designs are sure to offer a feeling of freedom!

 

Fillandises

“Because femininity is something we pass on from one generation to the next in a spirit of love, tenderness and caring. Fillandises was born of a dream that is now coming true: offering a version of femininity with which women and young girls can identify”
This is the Fillandises mantra and, above all, the objective of its founder, Martine Istanbullu.

Fillandises aims to accompany girls on their journey into adulthood, offering something to suit their every mood and need, as well as their mothers, friends and sisters. Lines of delicate intimates in soft and joyful fabrics and colours, garments that are deliberately accessible for all those who love gorgeous lingerie.

For an extra treat: a homewear collection in organic cotton!

Check out these brands and many others in the Millennials space at Unique by Mode City.

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